Essays about: "young consumer behavior."
Showing result 16 - 20 of 50 essays containing the words young consumer behavior..
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16. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. READ MORE
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17. The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In recent years Corporate Social Responsibility (CSR) has gained increasing attention from companies, as CSR activities have been seen to increasingly influence consumers’ attitudes, intentions, and behaviors in relation to brands. This study aims to complement existing research, by focusing on how attitudes and purchase intention of university students are affected by CSR activities of companies within the outdoor industry specifically, as previous research has indicated the impact could vary between industries. READ MORE
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18. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. READ MORE
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19. Mobile Finance and Financial Risk A Study of Mobile Financial Services, its Value Model and the Distribution of Risk
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : The aim of this study is to investigate the effects of mobile financial services on the behavior of young adults on the financial market, particularly how mobile financial services effect the distribution of risk amongst consumers. The risk examined are twofold; how the risk of a financial transaction looks like for both the consumer of the financial instrument and the distributor (Avanza) and how the risk assumed in a financial transactions differ for consumers in different geographies (core and periphery). READ MORE
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20. Disconnect to Reconnect: The Phenomenon of Digital Detox as a Reaction to Technology Overload
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose The purpose of this study is to understand young adults’ practicalities of digital detoxing and the respective motivations to act upon these actions. Therefore, this research aims to create knowledge about what young adults do to actively detox from the digital technology and to understand their Motivations behind. READ MORE
