Essays about: "young consumer behavior."

Showing result 6 - 10 of 50 essays containing the words young consumer behavior..

  1. 6. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  3. 7. Young consumer perceptions of wooden multistorey construction

    University essay from SLU/Dept. of Forest Economics

    Author : Anders Nytell; [2022]
    Keywords : apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

    Abstract : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. READ MORE

  4. 8. The effect of influencer marketing on the buying behavior of young consumers : A study of how the purchase intention of young consumers is affected by brands within the fashion and beauty industries

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jade Verplancke; Noémie Gelati; [2022]
    Keywords : Influencer marketing; Influencers; Social media marketing; Consumer behavior;

    Abstract : Background: In marketing today, influencer marketing has become a very efficient tool for companies within the beauty and fashion industry. With the utilization of social media and social media influencers, it become easy for brands to promote products and reach large audiences. READ MORE

  5. 9. Investor Behavior in the cryptocurrency market : A quantitative study investigating individual investors’ adoption intention to Bitcoin in the cryptocurrency market

    University essay from Umeå universitet/Företagsekonomi

    Author : Linh Bui; [2022]
    Keywords : Cryptocurrency; Bitcoin; Adoption Intention; Behavioral Finance; Technological Acceptance Model; OLS; Herding behavior;

    Abstract : Background: The emerging cryptocurrency market becomes more and more recognized around the globe. Therefore, it has become of great interest to policymakers, institutional investors, and individual investors. The new encrypted blockchain technology offers individual investors contemporary opportunities to invest contrary to traditional means. READ MORE

  6. 10. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Sandra Pöder; [2021]
    Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

    Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE