Essays about: "young consumer behavior."

Showing result 11 - 15 of 50 essays containing the words young consumer behavior..

  1. 11. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jenny Sandström; Veronica Ågren; [2021]
    Keywords : Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE

  3. 12. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Ezra Holstvoogd; [2021]
    Keywords : Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

    Abstract : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. READ MORE

  4. 13. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Daiki Okutani; Dairong Wu; [2021]
    Keywords : Entomophagy; novel food; sustainability; diet behaviour; marketing entry; young consumer behaviour; food industry; marketing mix;

    Abstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE

  5. 14. Financial anxiety and saving intentions during the Covid-19 crisis : A comparison between Sweden and Serbia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ivana Trkulja; Luka Tadic; [2021]
    Keywords : Financial anxiety; Covid-19 crisis; Saving intention; Theory of Planned Behaviour;

    Abstract : The Covid-19 crisis disrupted consumer behaviour in many ways and created financial challenges for the majority of people. This led to increased levels of financial anxiety, especially among young adults. The purpose of this study was to explain the influence of Covid-19 induced financial anxiety on the saving intentions of millennials. READ MORE

  6. 15. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Christel Rydström; [2020]
    Keywords : Sustainable Consumption; Plastic; Perceptions; Vietnam; MOA-model; Young consumers; Local companies; Food; Social Sciences;

    Abstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE