Essays about: "2010, MBA-thesis"

Showing result 6 - 10 of 11 essays containing the words 2010, MBA-thesis.

  1. 6. Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging

    University essay from Ämnesavdelningen för företagsekonomi

    Author : Vjosa Mullatahiri; [2010]
    Keywords : Marketing management; Non-Governmental Organization NGO ; Kosovo; marketing plan; beneficiaries; volunteer; civil society; nonprofit sector;

    Abstract : This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. READ MORE

  3. 7. Transforming research into business : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Thomas Torounidis; [2010]
    Keywords : University; technology transfer;

    Abstract : This thesis describes the innovation system in and around Lund. The aim was to investigate the innovation system in and around Lund by using functional analysis, i.e. analyzing functions and processes rather than actors and their independent task. READ MORE

  4. 8. On Target Marketing in Mobile Devices : MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Fredrik Wessén; Mats Forsberg; [2010]
    Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

    Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE

  5. 9. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Maria Roeck Hansen; [2010]
    Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

    Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

  6. 10. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE