Essays about: "long term customer relationship"

Showing result 1 - 5 of 102 essays containing the words long term customer relationship.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Jakob Mehlig; Simon Rosén; [2023]
   Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

   Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

4. 3. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

5. 4. Value based selling : Key value drivers for SMEs within the steel industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Simon Anderson; Markus Johannisson; [2022]
   Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE

6. 5. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
   Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

   Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE