Essays about: "Antecedents"

Showing result 16 - 20 of 143 essays containing the word Antecedents.

  1. 16. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marvin Elabi; [2022]
    Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

    Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE

  3. 17. Psychological Antecedents of Academic´s Intentions to Participate in Last Chance Tourism: Applying value-belief-norm and cognitive dissonance model

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Joakim Wermelin; [2022]
    Keywords : Last Chance Tourism; LCT; academic´s; intentions; behaviors; sustainability; sustainable traveling; PLS-SEM; PLS; VBN; value-belief-norm; cognitive dissonance; cognitive dissonance theory;

    Abstract : Last chance tourism (LCT) is defined as an endangered place due to climate change which creates motivations for tourists to travel to these places before they vanish. These trips also involve interaction with and observation of rare species that is about to disappear due to climate change. READ MORE

  4. 18. Permission Marketing : A Systematic Literature Review: Future Research Agenda and Policy Recommendations

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hannah Schneider; Jetesa Dana; [2022]
    Keywords : Permission Marketing; Privacy Concerns; Ethical Marketing; Trust; Transparency; Control; Consent; Personal Data;

    Abstract : Purpose: The purpose of this thesis was to conduct a systematic literature review in the domain of permission marketing to provide a comprehensive future research agenda and policy recommendations. Design/methodology/approach: This research paper worked with a systematic literature review as a method, where articles will be selected, screened, reviewed, and synthesized. READ MORE

  5. 19. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Abstract : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. READ MORE

  6. 20. Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Saénger; Sahlin Marcus; Uhler Chris; [2021]
    Keywords : Attitudes; Bitcoin; Investors; ABC model; Attitude functions; Interviews; Thematic analysis;

    Abstract : Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). READ MORE