Essays about: "Brand Identity thesis"

Showing result 16 - 20 of 172 essays containing the words Brand Identity thesis.

1. 16. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Aniena Francis; [2022]
   Keywords : Product development branding strategy cultural value colour in india colour and textile;

   Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

3. 17. CSR communication within controversial businesses - a closer look at the fast fashion industry

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
   Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

   Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE

4. 18. New Demands in Office Furniture Design for Hybrid Work

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Robin Bergman; Ping Löngren; [2021]
   Keywords : Furniture design; homeworking; hybrid work; post pandemic; human-centered design; Möbeldesign; hemarbete; hybridarbete; post-pandemi; människocentrerad design;

   Abstract : The project was carried out as a master’s thesis at Royal Institute of Technology, in collaboration withthe kitchen designer Lucks by Robo in Stockholm, Sweden. The purpose of this project was to analyze new demands on office furniture due to hybrid work & homeworking, a result of the covid-19 pandemic. READ MORE

5. 19. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Tobias Helgesson; Jonatan Petersson; [2021]
   Keywords : CSR; Communication; Environmental-oriented CSR; Attractiveness; Job advertisement; Employer attractiveness; Employer brand;

   Abstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE

6. 20. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Klara Pietsch; [2021]
   Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

   Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE