Essays about: "Brand Preference"
Showing result 11 - 15 of 46 essays containing the words Brand Preference.
-
11. Volvo's Whisper
University essay from Umeå universitet/Designhögskolan vid Umeå universitetAbstract : The reason why the author came to Sweden made her think about her own experience living in the megacities. She realized that the people live nearby nature have more attention care about themselves, others, and the environment. They have a sensitivity of quality, comfort, and freshness, and even sustainability since they are young. READ MORE
-
12. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE
-
13. Restaurant industry's response to Covid-19
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE
-
14. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE
-
15. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE