Essays about: "Brand Preference"

Showing result 6 - 10 of 46 essays containing the words Brand Preference.

  1. 6. Brand Equity and Data Privacy: Beyond Selling Eyeballs : A business case for online privacy-friendly data practices in regions covered by the GDPR.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Maria Arango Kure; [2022]
    Keywords : Online brand equity; consumer behavior; pay-with-data transactions; data disclosure; privacy preferences; data control techniques;

    Abstract : This thesis investigates the ways in which businesses’ privacy practices in pay-with-data scenarios affect the way users interact with the business, both in terms of their on-site behavior and the creation of brand equity, in regions covered by the GDPR. I address a gap in the literature by exploring a possible business case for using privacy-friendly data collection practices in the context of brand equity creation and growth. READ MORE

  3. 7. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Aniena Francis; [2022]
    Keywords : Product development branding strategy cultural value colour in india colour and textile;

    Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE

  4. 8. Nötkreaturs betningsbeteende på bränt och på obränt naturbete

    University essay from SLU/Dept. of Animal Environment and Health

    Author : My Strömgren; [2021]
    Keywords : betningsbeteende; brand; nötkreatur; naturbete; obränt bete; bränt bete;

    Abstract : Habitats worldwide have undergone changes which have had effects on the living conditions for many species. Some landscapes have opened up due to agriculture, others have changed into fragmented monocultural habitats due to forestation. READ MORE

  5. 9. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  6. 10. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE