Essays about: "Brand Preference"

Showing result 21 - 25 of 46 essays containing the words Brand Preference.

  1. 21. The perfect job : a study of the relationship between employer branding and person organization fit

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Bojan Kobaslic; Lilian Musonda; [2018]
    Keywords : Abstract; Employer branding; employment value proposition; person-organization fit; job advertisements; personality traits; organizational attractiveness; brand ambassadors;

    Abstract : This research thesis has researched about how employer branding and its relationship to person - organization fit. It focuses on personality traits of applicants and how it can impact their attractiveness of the organization advertised in job adverts. READ MORE

  3. 22. Millennials’ attitude toward endorsers in the beauty industry : An investigation into Millennials’ perception and preferences regarding the qualities of endorsers

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Jeannette Ngnoubamdjum; Katarina Sofia Zahn; [2016]
    Keywords : Millennials; Generation Y; celebrity endorsement; beauty industry; endorser; testimonial; qualities; brands; attitude; brand preference; beauty products;

    Abstract : Using celebrities in advertising has become increasingly popular among brand managers and companies all over the world spend large amounts of money to convince celebrities to endorse their brands and products. Given the fact that Generation Y consumers are becoming an increasingly important target group for marketers it will be interesting to investigate if they perceive celebrities or non-celebrities as more important endorsers. READ MORE

  4. 23. Finns det några samband mellan skogsmarkens status och förekomsten av Geranium bohemicum på brandområden?

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Amanda Löfdahl; [2016]
    Keywords : skogsbrand; brandgynnad art; utbredningsmönster; näringsrik mark;

    Abstract : Geranium bohemicum är en brandgynnad art som etablerar sig efter skogsbränder från en långlivad fröbank. Sent i juli år 2014 startade en brand i Västmanlands län som skulle komma att bli den största på mer än 100 år i Sverige. Trots stora ekonomiska förluster och förödelse gav branden värdefullt substrat för G. READ MORE

  5. 24. Increasing the efficiency of marketing e-mail in customer retention

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ali Gurbag; Guadalupe Katherine Morales Valuis; [2016]
    Keywords : e-mail marketing - e-marketing - retention;

    Abstract : Technology development has changes many things in the way businesses are done nowadays. Compa-nies needed to readapt their processes to the new demands of the markets in order to be competitive in online platforms. To achieve this, companies need to focus on retaining customers. READ MORE

  6. 25. Live Spectators View on Sponsorship in Sporting Events

    University essay from Göteborgs universitet/Graduate School

    Author : Ou Xu; [2015-07-08]
    Keywords : Sporting events; Sports; Live Spectators; Marketing through Sports; Sponsorship; Marketing Initiatives of Sponsors; Identity; Hedonic Consumption; Brand Community;

    Abstract : ABSTRACT This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships are demonstrated linking teams, sponsors and live spectators. READ MORE