Essays about: "Business model ikea"

Showing result 16 - 20 of 40 essays containing the words Business model ikea.

1. 16. Development of a Simulation Tool to Support the Process of Setting Climate Targets – An Exploratory Study at IKEA

   University essay from Lunds universitet/Teknisk logistik

   Author : Patrik Sander; Simon Skoog; [2017]
   Keywords : scope 3; value chain; science-based targets; policy evaluation; sustainability; simulation; system dynamics modelling; simulering; hållbarhet; policyutvärdering; värdekedja; Technology and Engineering;

   Abstract : Background The world’s governments agreed in 2010 to work towards limiting global warming to a two-degree warming compared to pre-industrial temperatures with the presumption that this would suffice in order to avoid the worst effects of climate change. Meeting this goal would, according to The Intergovernmental Panel on Climate Change, require a reduction of global emissions by 41–72 percent by the year 2050. READ MORE

3. 17. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

   University essay from SLU/Dept. of Forest Products

   Author : Fredrik Jönsson; [2017]
   Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

   Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

4. 18. Multichannel Segmentation vs. Demographic Segmentation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Markus Büger; Rebecca Hylkén Olsson; [2017]
   Keywords : Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

   Abstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE

5. 19. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stijn Dost; Claus Rietzschel; [2016]
   Keywords : value co- creation; customer experience; retail; mobile self-checkout; self-service technology; IKEA; consumer attitudes and behaviour; technology adoption; Business and Economics;

   Abstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE

6. 20. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE