Essays about: "CHALLENGES MARKET TRENDS"

Showing result 6 - 10 of 80 essays containing the words CHALLENGES MARKET TRENDS.

1. 6. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

3. 7. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

   University essay from Lunds universitet/Produktionsekonomi

   Author : Philips Pham; [2023]
   Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

   Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE

4. 8. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

5. 9. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Felix Flint; Moritz Winkelius; [2023]
   Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

   Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE

6. 10. Outlook of EV battery pack design trends : Assessment of trend impact from a recycling perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Arvid Johannisson; [2023]
   Keywords : Electric vehicle; Battery pack design trends; Battery pack disassembly; Recyclability; Circular economy; Elfordon; Batteri-pack-design-trender; Batteri-pack-demontering; Återvinningsbarhet; Cirkulär ekonomi;

   Abstract : Electrification is essential to decarbonise the transport sector, which accounts for the highest share of greenhouse gas emissions by all sectors. The transition requires a large amount of batteries which bring challenges, not least when it comes to raw material supply and sustainability issues during the mineral mining. READ MORE