Essays about: "CULTURE CHINA MARKETING"

Showing result 21 - 25 of 42 essays containing the words CULTURE CHINA MARKETING.

  1. 21. Finding an Appropriate Means of Internal Marketing under Differing Cultural Circumstances : a Case Study of Swedbank (Sweden) & Minsheng Bank (China)

    University essay from Avdelningen för ekonomi

    Author : Jinghuai Zhang; Siqi Lin; [2012]
    Keywords : organizational culture; internal marketing management; national culture; Swedbank; CMBC; differences; coordination; motivation; information; education;

    Abstract : Research Objects: we choose two banks as research objects. One is a Swedish bank, Swedbank, which was founded in 1820, the other is a Chinese bank, Minsheng Bank (CMBC), which is a new bank when compared with Swedbank. READ MORE

  3. 22. Lost in Guanxi : How a Western company should use Relationship Marketing and/or Guanxi in China

    University essay from Ekonomihögskolan, ELNU

    Author : Hannah Nystrand; [2012]
    Keywords : Guanxi; Relationship Marketing; Relationship Marketing practices; Relationship Marketing targets; Service industry; B2B; Relationship building; Trust; Culture; China;

    Abstract : Purpose: To describe the Relationship Marketing and Guanxi practices of a western company in China, and to create an understanding regarding the interconnection of Guanxi and Relationship Marketing as the foundation of such practices. Method: The research is qualitative with an inductive relation between theory and the empirical findings. READ MORE

  4. 23. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  5. 24. Volvo CE in China : a case study of dual - brand strategy

    University essay from Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE

  6. 25. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE