Essays about: "CULTURE CHINA MARKETING"

Showing result 16 - 20 of 42 essays containing the words CULTURE CHINA MARKETING.

1. 16. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

3. 17. Successful Entry Strategies on the Chinese Market : -A Case Study of a Swedish Industrial Company: SKF

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Lijing Yu; Yun Fu; [2013]
   Keywords : SKF; Entry strategy; Successful factor; Chinese market; Different perspective;

   Abstract : Nowadays, the Chinese market is attracting more and more attention from foreign countries, which consider China as a potential partner. Making feasible decisions is the foundation of accessing success in the Chinese markets. READ MORE

4. 18. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

5. 19. Managing cultural differences in MNE: a case study on IKEA in China and their staffs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Binh Pham; Xue Hongyu; [2012]
   Keywords : ;

   Abstract : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. READ MORE

6. 20. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   University essay from Avdelningen för ekonomi

   Author : Maria Zaytseva; Alena Bazyleva; [2012]
   Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE