Essays about: "CULTURE CHINA MARKETING"

Showing result 6 - 10 of 42 essays containing the words CULTURE CHINA MARKETING.

1. 6. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

   University essay from Högskolan i Halmstad

   Author : Miaoyin Guan; [2019]
   Keywords : social marketing;

   Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE

3. 7. The factors of consumer behavior and the sharing economy : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yun Wang; [2018]
   Keywords : Sharing economy; consumer behavior; social; cuture; B2C; C2C; collaborative consumption; marketing strategy.;

   Abstract : Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. READ MORE

4. 8. Is social media a fortune or misfortune? —The art film’s dilemma and breakthrough.

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : LI YIJIA; [2018]
   Keywords : Social media; Art film; Online marketing;

   Abstract : In China, Weibo is a social software that almost everyone uses. Weibo does not only provide an arena for users to share their experiences with friends but also offers a platform for companies to promote their products. From 2014, the distributors of the films began to use Weibo as one of their main marketing tools. READ MORE

5. 9. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tingting Wang; [2018]
   Keywords : Craft beer consumption; China; Value co-creation; consumer culture; consumer value; Social Sciences;

   Abstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE

6. 10. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marika Vasileva; Ruth Angelina; [2017]
   Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

   Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE