Essays about: "Case study of outsourcing"

Showing result 11 - 15 of 137 essays containing the words Case study of outsourcing.

  1. 11. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  3. 12. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
    Keywords : Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

    Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE

  4. 13. Logistics outsourcing for small e-commerce companies: A study based on ACQUO of Sweden

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

    Author : Mireille Magnusson Vega; [2021]
    Keywords : OutsourcingTPL 3PL Third party logisticsSmall e-commerce companiesFashion industryRisks within outsourcing;

    Abstract : Logistics outsourcing can be used as a strategy for companies that attempt to solve internal issues and/or improve their businesses enhancing their competitiveness. Such strategy is not limited only for large firms, even small companies have possibilities to implement it. READ MORE

  5. 14. Adoption of New InformationTechnology : A case study on a Norwegian governmentalorganization

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : FRIDTJOF GUSTAF ALESTRÖM; [2021]
    Keywords : IT adoption; enterprise architecture; component sourcing options; organizational differences; make or buy decision; open-source software; outsourcing; IT-adoption; företagsarkitekturs; organisatoriska skillnader; beslut om att göra eller köpa; öppen källkod; utkontraktering;

    Abstract : The IT sector is in constant change and new IT emerges constantly. This enables organizations to adopt new IT at a correspondingly rapid pace. Nonetheless, it is not certain that the adoption of new IT contributes positively to the organization’s existing application portfolio. READ MORE

  6. 15. How to Control Internal and External Salesforces

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Johanna Nyman; Sofia Westerlind; [2021]
    Keywords : Salesforce; Sales outsourcing; Organizational identification; Motivation; Sales control systems;

    Abstract : To outsource a company's sales division by contracting external parties to perform activities usually performed in-house is a common consideration today. Previous research has established both advantages and disadvantages with outsourcing. READ MORE