Essays about: "Communication Channels CSR"
Showing result 1 - 5 of 21 essays containing the words Communication Channels CSR.
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1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE
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2. CSR communication within controversial businesses - a closer look at the fast fashion industry
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE
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3. Communication strategies in a value-related crisis : case study of Oatly
University essay from SLU/Department of Molecular SciencesAbstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE
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4. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE
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5. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE