Essays about: "Sustainable Marketing Communication"

Showing result 1 - 5 of 104 essays containing the words Sustainable Marketing Communication.

  1. 1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Annika Hallwass; [2023]
    Keywords : ;

    Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

  3. 2. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Josefine Sjöbom; [2023]
    Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

  4. 3. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  5. 4. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  6. 5. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE