Essays about: "Consumer Expectations"

Showing result 16 - 20 of 150 essays containing the words Consumer Expectations.

  1. 16. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
    Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

    Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

  3. 17. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

  4. 18. A sensory evaluation of swidden rye (Secale cereale) – how the taste of history and geographical location can play part in a sustainable food production

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Amanda Jonsson; [2022]
    Keywords : Sustainable Development; Sensory science; Landrace; Terroir; Food system; Consumer science;

    Abstract : Due to their resilience, durability, and broad genetic variations, increasing the production and consumption of landrace cereals has been highlighted as a solution to handle increasing environmental variability resulting from climate change. However, the consumption of landrace cereals remains low due to limited production and purchase availability for consumers. READ MORE

  5. 19. The Effects of Quantitative Easing on Swedish Inflation: An Empirical Study of the Swedish Riksbank’s Quantitative Easing Programme between 2015-2019

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Nora Jomaa; [2022]
    Keywords : Quantitative easing; inflation; structural vector autoregressive model; Business and Economics;

    Abstract : This paper investigates the effects on inflation of the Quantitative Easing programme employed by the Swedish Riksbank during the years 2015-2019. As previous studies have presented contradicting results on the topic, this paper aims to evaluate the potential effect of asset purchases on inflation through some of the main transmission channels identified by prevailing literature, namely the exchange rate, portfolio balancing and signalling channel. READ MORE

  6. 20. Consumer preferences in video streaming

    University essay from Umeå universitet/Företagsekonomi

    Author : Théo Dolou; Clara Jacoud; [2022]
    Keywords : Video streaming; consumer preferences; Uses and Gratifications Theory;

    Abstract : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. READ MORE