Essays about: "Corporate CULTURE SONY ERICSSON"

Found 2 essays containing the words Corporate CULTURE SONY ERICSSON.

1. 1. CORPORATE CULTURE IN AN INTERNATIONAL JOINT VENTURE - A case study of Sony Ericsson

   University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutveckling

   Author : Arslan Ahmed; Zhaohua Pang; [2009]
   Keywords : International joint venture; national culture; organizational culture; culture dimensions;

   Abstract : Research Problem: To what extent the corporate culture of an international joint venture resembles the organizational and national culture of its parent firms? Purpose: The purpose of this research is to study and explain the organizational and national culture of the partner companies that are involved in the international joint venture and finds out the extent to which the corporate culture that is embedded in the joint venture possess a resemblance with its parent's culture. Method: Our research is qualitative in nature and is based upon the case study and the secondary information gathered during the research. READ MORE

3. 2. Creating Corporate Culture: a study of strategies employed to cultivate High Performance Mentality within Sony Ericsson

   University essay from Lunds universitet/Pedagogik

   Author : Frendberg Elin; [2007]
   Keywords : organizational culture; merger; consolidation; joint venture; strategy; process; high performance; management; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : The current expansion of mergers and acquisitions forces new postmerged organizational cultures to take form, and requires solid strategies for handling that procedure. Research indicate that at least half of all mergers fail in creating expected synergies, and that the reason for failing is assumed integration issues such as culture clashes. READ MORE