Essays about: "Corporate Communications"

Showing result 16 - 20 of 50 essays containing the words Corporate Communications.

  1. 16. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  3. 17. The Influence of Internal Corporate Communicationson Brand Pride: A case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosol Elaies; Amanda Schreck; [2019]
    Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

    Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE

  4. 18. Time Series Variation in Corporate Credit Rating Standards from 1986 to 2017

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Jason Gans; [2019]
    Keywords : Credit Rating Agencies; Ratings Conservatism; Standard Poor s;

    Abstract : The average rating of US Corporate debt has trended downward since the mid-80s. Existing research [Blume et al (1998), Baghai et al (2014)] argues that this trend was caused by an increase in conservatism on the part of rating agencies. When holding firm characteristics constant, ratings appear to deteriorate from the period between 1985 and 2007. READ MORE

  5. 19. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  6. 20. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE