Essays about: "Corporate Communications"
Showing result 6 - 10 of 50 essays containing the words Corporate Communications.
-
6. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE
-
7. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries
University essay from Göteborgs universitet/JMG - Inst f journalistik och masskommAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE
-
8. Private Regulatory Governance and Sustainable Development: Is there a connection? Mapping linkages of Voluntary Sustainability Standards (VSS) and Sustainable Development Goals (SDGs)
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Voluntary Sustainability Standards (VSS) and the Sustainable Development Goals (SDGs) share similar objectives. VSS are being increasingly used because of their claims to address sustainability issues at the production stage, such as greenhouse gas emissions in production, biodiversity conservation, labor rights, worker’s wages, local pollution and good corporate governance. READ MORE
-
9. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. READ MORE
-
10. Communicating big data in the healthcare industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE
