Essays about: "Customer Relationship Performance"

Showing result 21 - 25 of 117 essays containing the words Customer Relationship Performance.

  1. 21. Assessing the value of advice : Evaluation approaches of small management consulting firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Grufman; Cornelia Larker; [2020]
    Keywords : Management consulting; Evaluation; Knowledge Intensive Services; Customer satisfaction; Relationship management; Performance-based pricing;

    Abstract : Whilst utilization of management consulting services has become an integral part of the contemporary economy and functioning of many organizations, intangibility leaves clients unable to predict or objectively assess the values created in consulting engagements. According to scholars, attempts to counteract the principal-agent related risks of opportunism and divergent incentives are expected to increase following higher competition, consumer awareness and anticipated increased demand for performance-based pricing. READ MORE

  3. 22. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  4. 23. Customer perceptions of equipment rental : services for a circular economy

    University essay from SLU/Dept. of Forest Economics

    Author : Ellinor Berg; [2020]
    Keywords : green products attributes; practices; renting vs buying; servicification; sharing-ecocnomy; social practice theory; use-oriented services; användarorienterade tjänster; delningsekonomi; gröna produktegenskaper; hyra vs köpa; tjänstefiering;

    Abstract : Sustainability, consumption, and management of finite resources has become a global topic of discussion. Circular economy [CE] is presented in FN´s global goals agenda 2030 as an alternative model of consumption and a solution to move away from unsustainable development. READ MORE

  5. 24. Customer Churn Analysis and Prediction using Machine Learning for a B2B SaaS company

    University essay from KTH/Matematisk statistik

    Author : Marie Sergue; [2020]
    Keywords : Churn; statistics; machine learning; Churn; statistik; maskininlärning;

    Abstract : This past decade, the majority of services have been digitalized and data more and more available, easy to store and to process in order to understand customers behaviors. In order to be leaders in their proper industries, subscription-based businesses must focus on their Customer Relationship Management and in particular churn management, that is understanding customers cancelling their subscription. READ MORE

  6. 25. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Lindgärde; Andrej Mionic; [2020]
    Keywords : Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

    Abstract : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. READ MORE