Essays about: "Customer Value Creation importance"

Showing result 16 - 20 of 51 essays containing the words Customer Value Creation importance.

1. 16. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Alexandra Cyvoct; Shirin Fathi; [2019]
   Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

   Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE

3. 17. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
   Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

   Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

4. 18. Proactive practices to prevent value co-destruction in knowledge-intensive business services : A multiple-case study on knowledge-intensive businesses in the Swedish IT-industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Hagman; Viktor Zivkovic; [2019]
   Keywords : Knowledge-intensive business services KIBS ; value co-creation; value co-destruction; interaction; resource integration; customer participation and miscommunication;

   Abstract : Interactions are of critical importance in business-to-business contexts, and value seems to be influenced by the interactions between the supplier, customer and other third parties where these interactions co-creates value. However, as the literature has mostly focused on the positive value co-creation, the interactions that result in failure is instead co-destroying value. READ MORE

5. 19. Identifying customer value in the new 5G ecosystem : A case study on Ericsson

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : William Carlsson; Fredrik Lidemyr; [2019]
   Keywords : Customer value; Actor; Co-creation; Ecosystem; Routines; Interactions; Non-functional differentiators; Subjective values;

   Abstract : The purpose with this study is to enhance the understanding of how a companies in the ICT industry can increase customer value in the new environment enabled by 5G. Furthermore, the study concretizes the interactions and experiences between different actors on the market, with focus on the subjective values, or as we call them, the non-functional differentiators. READ MORE

6. 20. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE