Essays about: "Customer Value Creation importance"

Showing result 21 - 25 of 51 essays containing the words Customer Value Creation importance.

1. 21. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
   Keywords : Value Creation; Value Co-Creation; Customer Relationships;

   Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE

3. 22. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

4. 23. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Victoria Starkhammar; Anna Neglén; [2017]
   Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

   Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

5. 24. Barriers towards a successful adoption of PSS: A Provider and Customer Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Christopher Enckell; Moa Isgran; [2017]
   Keywords : Product-Service Systems; Barriers; Competitive advantage; PSS transformation; Customers’ perspective; Value creation;

   Abstract : With the arising digital disruption and global market pressures, several manufacturing companies have recognized the strategic integration of services as a way to competitive advantage and corporate profitability, they therefore have the desire to differentiate themselves by creating new service-oriented strategies, namely Product-Service Systems (PSS). While transforming towards a PSS provider there are a number of barriers that the organization has to overcome. READ MORE

6. 25. Content creation activities related to content marketing through social media. : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andrei Abou Osman; Amela Gerzic; [2017]
   Keywords : content marketing; content creation; social media; social media platforms; content creation process; marketing; communication;

   Abstract : Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. READ MORE