Essays about: "Customer Value Creation importance"

Showing result 11 - 15 of 51 essays containing the words Customer Value Creation importance.

1. 11. Investigating the elements of Customer Value Creation in a Circular Business Model : A case of a Swedish startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Anirud Gopal Jayashree; Yogeshwaran Ravindran; [2020]
   Keywords : Customer value; customer satisfaction; elements of customer value creation; drivers of customer satisfaction; start-up; circular business model; circular economy;

   Abstract : The circular economy and its implications on businesses have been an area of interest for researchers and firms alike. The transition has been a rough one, but many firms are moving towards sustainable practices these days, if not circular. READ MORE

3. 12. Does intra-firm coopetition work in practice? : A qualitative study of the dynamic relationship of intra-firm competition in the context of organizations based on projects

   University essay from Umeå universitet/Företagsekonomi

   Author : Matilda Andersson; Sandra Nymo; [2020]
   Keywords : Coopetition; Intra-firm coopetition; project-based organizations; project-as-practice;

   Abstract : Research on the phenomenon of coopetition described as two competing firms cooperating with the intent to create value have seen a great increase the last couple of years. However, studies exploring intra-firm coopetition have been less popular leaving this research field understudied and in need for further exploration. READ MORE

4. 13. Analyzing the adaption of energy optimization modules in HVAC systems : A case study within Sweden’s commercial market

   University essay from Uppsala universitet/Industriell teknik

   Author : Shashank Prasad Tiwari; Sumanth Potluri; [2020]
   Keywords : HVAC; energy efficiency; Indoor air quality; traditional ventilation systems; optimization module; space technology; air filtration systems;

   Abstract : This study has been motivated by an understanding of the twin needs to reduce carbon dioxide emissions and increase the access to have complete control of the ventilation system available in the buildings. In consideration of the increasing utilization of fossil fuels, there is an extensive threat of increased global warming conditions associated. READ MORE

5. 14. Art hotels and value co-creation: the dynamics of the customers’ interaction A case study from Tuscany

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Silvia Bartoloni; [2019]
   Keywords : Value co-creation; Hotel experience; Art hotels; lobbies; Servicescape; Goffman; Social Sciences;

   Abstract : In tourism, hotel customers and hotel settings are changing and evolving their nature: new dynamics and new contexts create and co-create new value. Hotels integrate new elements in their offer to recreate innovative physical environments and increase the customer experience. READ MORE

6. 15. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE