Essays about: "Customer Values"

Showing result 6 - 10 of 329 essays containing the words Customer Values.

  1. 6. Impact of non-family executives on family businesses in the Scandinavian region

    University essay from Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap

    Author : Malik Daniyal Ahmed; Syed Muhammad Haider; [2023]
    Keywords : Family business; Family executives; non-family executive; Family involvement; Family values; Family-owned business; Succession; and managerial ownership.;

    Abstract : The research critically examines the positive and negative effects of hiring and not hiring non-family executives in Scandinavian family businesses. The analysis relies on a qualitative data collection method through semi-structured interviews with four participants. They can provide diverse information on the topic. READ MORE

  3. 7. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : YUAN HUANG; [2023]
    Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

  4. 8. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  5. 9. Sustainable Urban Freight Transportation : Configuring Modular and Robust Urban Hubs

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Minna Mathisson; Lisa Janson; [2023]
    Keywords : Sustainable Urban Freight Transport; Urban Hubs; Modularization; Future Scenario Framework; Robustness; Adaptiveness; Hållbara Urbana Godstransporter; Urbana Hubbar; Modularisering; Framtidsscenarioramverk; Robusthet; Anpassnigsbarhet;

    Abstract : The Urban Freight Transportation System faces many uncertainties and challenges in its future development. In the discussion regarding how to mitigate the challenges, the implementation of Urban Hubs is often brought up. READ MORE

  6. 10. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
    Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

    Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE