Essays about: "Daniel Ahlbom"

Found 2 essays containing the words Daniel Ahlbom.

  1. 1. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Joel Ahlbom; Daniel Andersson; [2019]
    Keywords : Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Abstract : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. READ MORE

  3. 2. Quadratic Programming Models in Strategic Sourcing Optimization

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Daniel Ahlbom; [2017]
    Keywords : ;

    Abstract : Strategic sourcing allows for optimizing purchases on a large scale.Depending on the requirements of the client and the offers provided forthem, finding an optimal or even a near-optimal solution can become computationally hard. READ MORE