Essays about: "Effects of Word of Mouth Marketing"

Showing result 1 - 5 of 26 essays containing the words Effects of Word of Mouth Marketing.

  1. 1. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Agnes Shutrick; [2023]
    Keywords : Museum experience; Experience Economy; Extended Museum Visit; Augmented Reality; Experimental Marketing; Museiupplevelse; Upplevelseekonomi; Det Förlängda Museibesöket; Förstärkt Verklighet; Experimentell Marknadsföring;

    Abstract : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. READ MORE

  3. 2. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  4. 3. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Regfeldt; Isabelle Pallin; [2021]
    Keywords : Online communities; eWOM; UGC; behavioural finance;

    Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

  5. 4. Affordable Marketing - Closer than You Think

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Kirchmaier; Anton Vänskä; [2020]
    Keywords : entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

    Abstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE

  6. 5. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoria Turujlija; Lia Ogbazion; [2020]
    Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

    Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE