Essays about: "Ethical Marketing"
Showing result 31 - 35 of 109 essays containing the words Ethical Marketing.
-
31. Wear Beyond Tear
University essay from Lunds universitet/IndustridesignAbstract : The topic of environmental issues, in relation to clothing consumption, was researched with the intention of contributing to the lessening of its negative effects. The conclusion was that an extended amount of use would result in less need for new production, where most of the emissions come from, thus making the system more efficient resource-wise. READ MORE
-
32. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. READ MORE
-
33. Generation Z has opened the can
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE
-
34. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE
-
35. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE