Essays about: "FEAR appeal"

Showing result 1 - 5 of 7 essays containing the words FEAR appeal.

  1. 1. Uncanny Sound Design : How can voices in horror media be designed to sound uncanny, and are these effects perceived as being associated with fear?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rasmus Wikström; [2023]
    Keywords : Uncanny Valley; Sound Design; Sound Engineering; Fear; Scary Games;

    Abstract : Emotions of fear have long been the driving factor towards the appeal of the horror genre. Since beingpopularised in mothern years due to the ever growing development of technology, the Uncanny Valley hasfound its way into the horror genre. READ MORE

  3. 2. The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Senja Lunden; LisaBeth Sundström; Aya Suliman; [2020]
    Keywords : Social Marketing; Theory of Planned Behaviour; Marketing Appeals; Intention to Behavioural Change; Palm oil;

    Abstract : Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. READ MORE

  4. 3. The land of a thousand refused asylum seekers – the state of resources, coping strategies and prospects for the future: experiences of refused asylum seekers living in Finland

    University essay from Göteborgs universitet/Institutionen för socialt arbete

    Author : Teija Kukkonen; [2019-12-10]
    Keywords : Refused asylum seekers; resources; coping strategies; social capital; agency;

    Abstract : The aim of the thesis was to examine the experiences of refused asylum seekers in Finland by finding out their state of resources, coping strategies and prospects for the future. In addition, the thesis considered the respondents’ messages to Finnish decision-makers. READ MORE

  5. 4. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
    Keywords : Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

    Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE

  6. 5. Make America Great Again - A Rhetorical Discourse Analysis of Donald Trump's Immigration Speech

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Diana Sarbast; [2017]
    Keywords : Donald Trump; immigration; speech; discourse; rhetoric;

    Abstract : The purpose of this thesis is to examine Donald Trump’s Immigration speech that was held September 1, 2016, in Phoenix, Arizona. The speech was a part of his campaign before he was elected president of America. The focus will be on how Donald Trump represents immigrants and talks about immigration. READ MORE