Essays about: "Gillette"

Showing result 6 - 10 of 10 essays containing the word Gillette.

  1. 6. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Patricia Agudelo; [2020]
    Keywords : Femvertising; Feminist Critical Discourse Analysis; Hegemonic masculinity; Multimodal Discourse Analysis; P G; Power; Foucault.; Social Sciences;

    Abstract : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. READ MORE

  3. 7. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zinar Omar; Sarah Jørgensen; [2020]
    Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

  4. 8. The use of social movements in marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Berggren; Karolina Lander; [2019]
    Keywords : Social movements; #Metoo; advertisement; Gillette; mixed method; visual advertising; gender in advertising; emotional branding; audience reception; Sociala rörelser; marknadsföring; visuell marknadsföring; genus i marknadsföring; publikmottagning; Social Sciences;

    Abstract : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. READ MORE

  5. 9. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Keywords : Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE

  6. 10. Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ellinor Beckman; Miriam Dalsjö Åström; [2019]
    Keywords : CBR; Branding; Woke; Postmodernity; Business and Economics;

    Abstract : The purpose of this study is to discover the characteristics of consumer brand relationships between consumers and woke brands and thus contribute to the research field of consumer brand relations. This will be achieved by looking to the relationship in the context of postmodern consumers and specifically three purposively selected cases; Pepsi, Always and Gillette. READ MORE