Essays about: "visuell marknadsföring"

Found 5 essays containing the words visuell marknadsföring.

  1. 1. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  3. 2. The use of social movements in marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Berggren; Karolina Lander; [2019]
    Keywords : Social movements; #Metoo; advertisement; Gillette; mixed method; visual advertising; gender in advertising; emotional branding; audience reception; Sociala rörelser; marknadsföring; visuell marknadsföring; genus i marknadsföring; publikmottagning; Social Sciences;

    Abstract : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. READ MORE

  4. 3. Types of ads within humanitarian charities - How do they affect people?

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Jennifer Gärdström; Hanna Lundberg; [2016]
    Keywords : Visuell kommunikation; visuell retorik; välgörenhet; humanitära välgörenhetsorganisationer; annons; bild; text; reklamtext; copywriting; kommunikation; retorik; marknadsföring;

    Abstract : Just nu är miljontals människor världen över i akut behov av hjälp och stöd. Det finns idag en stor mängd humanitära välgörenhetsorganisationer som arbetar med just detta. READ MORE

  5. 4. Interior Design as a way to Convey Corporate Visual Identity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Landström; Elin Hall; [2015]
    Keywords : Interior Design; Corporate Visual Identity; CVI; Corporate Identity; Physical Environment; Consistency; Inredning; Visuell Identitet; Företagsidentitet; Fysisk miljö;

    Abstract : Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. READ MORE

  6. 5. Visual communication : within the smaller scale

    University essay from SLU/Dept. Of Landscape Architecture, Planning and Management

    Author : Kajsa Björne; [2009]
    Keywords : visual communication; image making; drawings;

    Abstract : In order to understand how landscape architects communicate and what visual language is being used when communicating design; we have gained vast knowledge in a number of areas. Visual communication touches many subjects such as perception, communication, language, marketing, image making, image analysis, rhetoric etc. READ MORE