Essays about: "Green marketing mix"
Showing result 6 - 10 of 18 essays containing the words Green marketing mix.
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6. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE
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7. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE
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8. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE
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9. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE
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10. Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. READ MORE