Essays about: "IMC sales"

Found 5 essays containing the words IMC sales.

  1. 1. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Sandberg; Anna Öhling; [2017]
    Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

    Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE

  3. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  4. 3. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Paola Rashid; [2014]
    Keywords : Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG;

    Abstract : Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. READ MORE

  5. 4. Energy Visualization out of the Developer's perspective : A qualitative study of Stockholm developers' willingness to pay

    University essay from KTH/Tillämpad termodynamik och kylteknik

    Author : Lovisa Kalström; Elin Lindblad; [2014]
    Keywords : energy use; energy efficiency; visualization; energy visualization; IMC; willingness to pay; WTP; developers; energianvändning; energieffektivisering; visualisering; energivisualisering; individuell mätning; IMD; betalningsvilja; byggherrar;

    Abstract : Residential energy visualization has increased in popularity during the past years, due to both legislation and an increased focus on the environmental impact of buildings. Meanwhile, the European energy efficiency directive has raised a debate on legislation on individual metering and charging (IMC), in which many negative voices among property owners and developers are being raised. READ MORE

  6. 5. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
    Keywords : B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

    Abstract : .... READ MORE