Essays about: "Inbound activities"

Showing result 6 - 10 of 17 essays containing the words Inbound activities.

  1. 6. An Evaluation of the Marketing Process in B2B and B2C Startups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Farzana Madosh; Betty Ålander; [2019]
    Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

  3. 7. Case study at Scania: How packaging options affect supply chain operations and costs

    University essay from Lunds universitet/Förpackningslogistik

    Author : Chaitanya Ramachandraiah; Arturs Rezancevs; [2018]
    Keywords : Supply chain; returnable packaging; Activity based costing; process mapping; packaging material; Technology and Engineering;

    Abstract : Abstract Background/introduction: Scania supply chain is responsible for packaging to protect parts during transportation from their suppliers around the world. For many years Scania has used returnable packaging for inbound logistics of automotive parts. READ MORE

  4. 8. Case study at Scania: How packaging options affect supply chain operations and costs

    University essay from Lunds universitet/Förpackningslogistik

    Author : Chaitanya Ramachandraiah; Arturs Rezancevs; [2018]
    Keywords : Supply chain; returnable packaging; Activity based costing; process mapping; packaging material; Technology and Engineering;

    Abstract : Background/introduction: Scania supply chain is responsible for packaging to protect parts during transportation from their suppliers around the world. For many years Scania has used returnable packaging for inbound logistics of automotive parts. Scania packaging can be divided into two groups; namely Standard packaging and Special packaging. READ MORE

  5. 9. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

  6. 10. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE