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1. 1. Natural, local and sustainable : an analysis of how dairies communicate their environmental work to consumers

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Kristina Bertilsson; [2011]
   Keywords : communication; consumer; dairy; discourse analysis; environment; Arla; Milko; Norrmejerier; Skånemejerier;

   Abstract : It has become more and more important for companies to market the environmental work, in order to attract consumers. Since, the interest among consumers has increased regarding sustainability issues connected to companies’ brand images.For the analysis, four dairies were chosen: Arla, Milko, Norrmejerier and Skånemejerier. READ MORE