Essays about: "LITERATURE REVIEW communications"

Showing result 1 - 5 of 56 essays containing the words LITERATURE REVIEW communications.

1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : John Örman; Arvid Özcan-Arvidsson; [2023]
   Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

   Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

3. 2. Standardized Test Methods in Over-the-Air Chambers for FCC Part 27

   University essay from Umeå universitet/Institutionen för fysik

   Author : Oskar Hellström; [2023]
   Keywords : ;

   Abstract : Base stations (BSs) are the cornerstone that enables wireless communications. In order for a new BS variant to be imported and sold in the US they are required to undergo electromagnetic compatibility (EMC) testing. This testing is necessary to obtain their Federal Communications Commission (FCC) certification. READ MORE

4. 3. Factors Impacting Female Career Success in Leadership ´´ Insights from female leaders on their journey of professional growth and leadership ``

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Aram Ahmed; Mohamad ElHaj; [2023]
   Keywords : Leadership; communication; female;

   Abstract : AbstractThe underrepresentation of women in leadership roles has become a global issue. There aremany factors, numerous barriers, and obstacles that prevent women to attain leadership positions and career advancements such as unconscious bias, lack of access to networks and mentors, and a lack of work-life balance support, etc. READ MORE

5. 4. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
   Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

   Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

6. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE