Essays about: "Luxury experience"
Showing result 11 - 15 of 43 essays containing the words Luxury experience.
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11. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE
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12. Renting is the New Black?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. READ MORE
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13. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE
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14. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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15. Online reviews’ influence on purchase decisions within the Hotel Industry
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry? Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE