Essays about: "Luxury experience"

Showing result 16 - 20 of 43 essays containing the words Luxury experience.

  1. 16. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 17. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liujia Cheng; Zheren Jiang; [2021]
    Keywords : Top-tier elite membership of premium hotels; Maslow’s Hierarchy of Needs; Economic needs; Spiritual needs;

    Abstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE

  4. 18. Bona Fide Indulgence

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : David Schmidt; Pim Jan Kastermans; [2021]
    Keywords : Luxury fashion; Second-hand luxury; First-hand luxury; Frugality; Status consumption; Self-authenticity; Business and Economics;

    Abstract : Previous research has shown self-authenticity to be an important aspect of the consumer experience, especially in luxury consumption. However, previous research has been inconclusive regarding how consumer personality traits interact with self-authenticity in a second-hand luxury consumption context. READ MORE

  5. 19. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Keywords : Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Abstract : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. READ MORE

  6. 20. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE