Essays about: "Luxury experience"

Showing result 6 - 10 of 43 essays containing the words Luxury experience.

1. 6. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

3. 7. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amel Vendela Björkbom; [2023]
   Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

   Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE

4. 8. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

5. 9. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

6. 10. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

   University essay from

   Author : Josefine Pålsson; Hannah Holtmo; [2022]
   Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

   Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE