Essays about: "Marketing thesis Mobile"

Showing result 31 - 35 of 73 essays containing the words Marketing thesis Mobile.

  1. 31. Indirect Marketing through Influencers on Social Media : Comparing Faceebok paid advertisement services to advertisement by influencers on social media

    University essay from KTH/Entreprenörskap och Innovation

    Author : Magdy Abdallah; [2015]
    Keywords : ;

    Abstract : Social media platforms are an increasingly popular advertising medium, because ofthe opportunities for targeted advertising they provide, but there are also opportunitiesto pay prominent content generators, known as influencers, to publicize brands.This thesis focuses on a case study with Truecaller, a Swedish mobile applicationcompany, advertising in Egypt through a sarcasm page on Facebook. READ MORE

  3. 32. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?

    University essay from KTH/Hållbarhet och industriell dynamik

    Author : Milad Fallah; Johanna Luo; [2014]
    Keywords : Mobile money; user activity; marketing strategies; agent strategies; product offering and development; resource evaluation; Mobilbetalningar; användaraktivitet; marknadsföringsstrategier; agentstrategier; produkterbjundande och produktutveckling; resursutvärdering;

    Abstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE

  4. 33. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Philip Lagström; Gustaf Stenlund; [2014]
    Keywords : Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

    Abstract : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. READ MORE

  5. 34. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  6. 35. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    University essay from Umeå universitet/Företagsekonomi

    Author : Sofia Kivinen; [2014]
    Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE