Essays about: "Marketing thesis Mobile"

Showing result 36 - 40 of 73 essays containing the words Marketing thesis Mobile.

1. 36. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE

3. 37. Using the DIAL Protocol for Zero Configuration Connectivity in Cross-Platform Messaging

   University essay from Linköpings universitet/Interaktiva och kognitiva system; Linköpings universitet/Tekniska högskolan

   Author : Emil Bergwik; [2014]
   Keywords : companion device; TV interactivity; cross-platform messaging;

   Abstract : Today's living room context offers more and more possibilities when it comes to when and how to interact with the television and media content offerings. Buzzwords such as "TV Everywhere" is something that both hardware manufacturers, content providers and television networks are pursuing to great lengths. READ MORE

4. 38. Modeling Customer Lifetime Value in the Telecom Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Peter Flordahl; Joakim Friberg; [2013]
   Keywords : Customer Lifetime Value; CLV; Telecom; Churn; Retention; Ordered Probit Regression; Simulation; Technology and Engineering;

   Abstract : Background The fierce competition in the telecom industry makes operators heavily invest in acquiring new customers. This is most often done with marketing campaigns and subsidies of handsets. But to be truly profitable, it is crucial not only to attract new customers, but also to make sure they retain with the company for as long time as possible. READ MORE

5. 39. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lidia Vukcevic; Malin Willgottson; [2013]
   Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

   Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE

6. 40. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

   University essay from Institutionen för mediestudier

   Author : Thamwika Bergström; Lisa Bäckman; [2013]
   Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

   Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE