Essays about: "Marketing thesis Mobile"

Showing result 41 - 45 of 73 essays containing the words Marketing thesis Mobile.

1. 41. Branding through mobile applications : - A case study of Swedish campaign applications

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Henrik Vikström; Caroline Zheng; [2013]
   Keywords : Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy;

   Abstract : We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become the device a substantial proportion of the population have, and companies have seen them as a new way to communicate with consumers. READ MORE

3. 42. Designing User Interfaces for Mobile Web

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Daniel Eriksson; Karl Löfholm; [2012-08-06]
   Keywords : Mobile Web; Mobile Frameworks; GUI Design; Interaction Design; jQuery Mobile;

   Abstract : The popularity of modern mobile phones has led to more people using their mobile phones to access the Internet. The majority of web sites today are not designed to adapt to the smaller screens and other limitations of mobile devices. READ MORE

4. 43. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lea Henrike Engling; Andreea Dinca; [2012]
   Keywords : Mobile Marketing; Customer-Brand Relationship; Mobile Communication; Branded Apps; Business and Economics;

   Abstract : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. READ MORE

5. 44. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Christian Siesenop; [2012]
   Keywords : Mobile Commerce; Tablet Commerce; Purchasing Process; Consumer Decision Making; Mobile Marketing;

   Abstract : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. READ MORE

6. 45. The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Qiongyuan Yang; [2012]
   Keywords : mobile value added service; user behaviour; mobile payment; business model; marketing; profitability; value chain;

   Abstract : As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. READ MORE