Essays about: "Master Thesis, international marketing"

Showing result 11 - 15 of 60 essays containing the words Master Thesis, international marketing.

  1. 11. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  3. 12. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

    University essay from Avdelningen för ekonomi

    Author : Katrina Dietrich; Giorgos Angelakis; [2014]
    Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

    Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE

  4. 13. Trust development in International Healthcare Services: Elekta in Spain

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sara Arrese; Liao Wang; [2014]
    Keywords : Trust; trust levels; trust in relationships; International Services Marketing;

    Abstract : Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. READ MORE

  5. 14. Compete Globally, Lose Locally? : The effects of Rio de Janeiro ́s hostesship of FIFA World Cup and the Olympic Games on residents in informal settlements - A case study of ’favela’ Santa Marta

    University essay from KTH/Urbana och regionala studier

    Author : Hanna Olsson; Renée Klarberg; [2014]
    Keywords : global competitiveness; globalization; neoliberalism; place marketing; mega-events; Rio de Janeiro; slums; informal settlements; public spaces; Santa Marta; global konkurrenskraft; globalisering; neoliberalism; marknadsföring av städer; mega-event; Rio de Janeiro; slum; informella bostadsområden; allmänna platser; Santa Marta;

    Abstract : The aim of this master thesis project is to investigate how cities strive to be globally competitive affect local residents in informal settlements, generically called slum dwellers. This question is approached trough a case study of one of Rio de Janeiro’s informal settlements ‘favela’ Santa Marta. READ MORE

  6. 15. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE