Essays about: "Master thesis loyalty"

Showing result 1 - 5 of 25 essays containing the words Master thesis loyalty.

  1. 1. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  2. 2. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 3. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel

    University essay from

    Author : Devesh Gadkari; [2018]
    Keywords : NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

    Abstract : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. READ MORE

  4. 4. Organizational Culture and Employee Loyalty : The Case of IKEA

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Adam Ericsson; [2018]
    Keywords : ;

    Abstract : Title: Organizational Culture and Employee Loyalty Subtitle: The Case of IKEA Level: Thesis for Master Degree in Business Administration Author: Adam Ericsson Supervisor: Daniella Fjellström Examiner: Maria Fregidou-Malama Date: March 2018 Aim: This research aims to investigate how organizational culture influence employee engagement and loyalty. Method: The study is based on qualitative research method. READ MORE

  5. 5. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE