Essays about: "Mobile Display Advertising"

Found 4 essays containing the words Mobile Display Advertising.

1. 1. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Astrid Berge; Louise Gabrielsson; [2017]
   Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

   Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

3. 2. Effective mobile display advertising: The impact of product involvement and creativity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Erik Schuss; Martin Söndergaard; [2016]
   Keywords : Mobile advertising; Product involvement; Brand intentions; Brand attitudes; Creativity;

   Abstract : Mobile advertising is rapidly becoming one of the most important media channels, but research is scant and the effectiveness contended. Not all product types are proven to be effectively advertised in the mobile phone, as attention in general is believed to be low. READ MORE

4. 3. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

5. 4. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view

   University essay from Handelshögskolan vid Umeå universitet

   Author : Fredrik Helander; [2010]
   Keywords : Advertising; Mobile marketing; Mobile advertising; SMS advertising; Privacy;

   Abstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE