Essays about: "NECESSITY OF BRANDING"

Showing result 1 - 5 of 11 essays containing the words NECESSITY OF BRANDING.

  1. 1. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Gustava BRAG; [2019]
    Keywords : ;

    Abstract : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. READ MORE

  3. 2. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

    University essay from Stockholms universitet/JMK

    Author : Gustava Brag; [2019]
    Keywords : ;

    Abstract : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. READ MORE

  4. 3. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
    Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

    Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE

  5. 4. MSF and the Hippocratic Approach : a single case study on communication in the conflict of South Sudan

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Thomas Stahl; [2018]
    Keywords : MSF; Hippocratic; Do No Harm; conflict; marketization;

    Abstract : This thesis investigates Médécins Sans Frontières (MSF) communication in the setting of South Sudan. More precisely, the thesis investigates MSF’s engagement in a discussion regarding the potential harm NGOs, both other and themselves, might cause in terms of conflict dynamics. READ MORE

  6. 5. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Bloom; Pontus Liljenberg; [2018]
    Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE