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Showing result 11 - 15 of 132 essays matching the above criteria.

  1. 11. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  3. 12. Customer satisfaction and SST - How can these two factors come to be? : A quantitative research study on the impact of self service technology on customer satisfaction in the healthcare sector

    University essay from Umeå universitet/Företagsekonomi

    Author : Lovisa Sundin; Sai Bhalerao; [2022]
    Keywords : ;

    Abstract : The main purpose of conducting this study is to investigate the effects of factors capturingthe use of SST on attitude towards SST and customer satisfaction in the public healthcaresector. More specifically, the study examines the impact of technology readiness, needfor human interaction, perceived trust, perceived usefulness and perceived ease of use onattitude towards SST and customer satisfaction. READ MORE

  4. 13. An Empirical Investigation of the Acceptance of Chaos Engineering

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Linda Petersson; [2022]
    Keywords : ;

    Abstract : The digitization within today’s society sees no sign of decline. In recent years it has become more critical for organizations to value scalability since the system needs to be able to increase or decrease in performance. Thus, organizations are going towards microservice architectures. READ MORE

  5. 14. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Jiqing Chen; [2022]
    Keywords : Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Abstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE

  6. 15. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philip Lindh; Jacob Falksäter; [2022]
    Keywords : Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

    Abstract : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. READ MORE