Essays about: "Perceived Risks and Benefits."

Showing result 6 - 10 of 46 essays containing the words Perceived Risks and Benefits..

1. 6. Inward FDI and InnovationIn the Context of a Least Developed Country - A single case study on the innovation system of Kigali, Rwanda

   University essay from Göteborgs universitet/Graduate School

   Author : Mette Barten; Aron Holmgren; [2022-07-05]
   Keywords : Foreign direct investment; FDI spillover effects; innovation; innovation systems; innovation capabilities; absorptive capacities; Rwanda; Kigali;

   Abstract : Previous research shows a theoretical debate regarding the relationship between inward FDI and local innovation, where researchers argue for further research with a contextual focus. In the setting of Rwanda and its aspiration to transform from a least developed country to a knowledge-based service economy, this case study aims to understand how local actors perceive the relationship between inward FDI and innovation. READ MORE

3. 7. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising

   University essay from Södertörns högskola/Företagsekonomi

   Author : Endi Bolkvadze; Rebecka Ekblad; [2022]
   Keywords : Online marketing; Programmatic Advertising; Personalization; The Personalization-privacy paradox; The privacy calculus theory; The utility maximization theory; Personalized ads;

   Abstract : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. READ MORE

4. 8. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

5. 9. Data sharing in the transformation to electromobility : Challenges and opportunities for the transportation industry

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Diana Flach; Petra Österberg; [2022]
   Keywords : Data sharing; electromobility; EMOB; charging stations; electric heavy trucks; electric vehicles; charging infrastructure; Datadelning; elektromobilitet; EMOB; laddstationer; elektriska tunga lastbilar; elektriska fordon; laddinfrastruktur;

   Abstract : The transport industry is facing major changes in the transition from traditional diesel-powered vehicles to electrified vehicles. The transition to electric vehicles in the transport industry is necessary to reach the environmental goals of the Paris Agreement. READ MORE

6. 10. Exploring Connections within Documented-non-European Immigrants' Social Networks and the Influence of the Connections in Labour Market Integration, Lund-Sweden

   University essay from Lunds universitet/Sociologi; Lunds universitet/Socialhögskolan; Lunds universitet/Sociologiska institutionen

   Author : Doerte Cudjoe-Teye; [2021]
   Keywords : Documented-Non-European Immigrants; Labour Market Integration; Immigrants Social Networks; Social Capital; Networks of Connections; Social Sciences;

   Abstract : This thesis explores the labour integration of documented-non-European immigrants into the Swedish labour market through their immigrants' networks. Most documented-non-European immigrants face labour integration challenges due to the lack of specific labour skills. READ MORE